STUDIO

We makenew kindsof .

A studio in Istanbul, building stories across screens and shelves.

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We believe great play doesn’t stay in one place. It jumps from a bedroom floor to a screen and back, gathering stories along the way.

Kids today don’t see a boundary between a toy in their hand and a character on their phone. Neither do we. Our work lives in that seam.

We are small by choice. That means every line of code, every frame of animation, every pixel on the shelf is considered.

We are building what we wish had existed when we were kids.

Our first project.

A new kind of mobile game for children, where physical toys become gateways to digital adventures.

— Physical

pick up the toy.

Explore
Build
Collect
Connect

Coming 2026

01

Ali Nail Şafak

CEO / Creative Director

Entrepreneur and product builder. Previously led projects across fintech and blockchain. Now building a studio at the intersection of physical and digital play.

02

Yusuf Ethem Köse

Producer / Operations

Engineering and systems thinking meet storytelling. Yıldız Teknik University. Keeping the studio's moving parts in sync.

03

Emircan Çağlar

Technical Director

Full-stack and AI/ML engineer. Mathematics and Computer Science at ESOGÜ. Building the technical foundation — from backend systems to machine learning.

01

Small team, big ambitions.

We stay small on purpose. Every hire counts. Every voice is heard.

02

Craft over speed.

We ship when we're proud. Not before.

03

Curiosity is the engine.

We learn aloud. We change our minds. We read, play, and break things.

04

Play is serious business.

What children do with toys is one of the most important things in the world. We take that seriously.